3. HorsepowerFit: Corporate Identity & Stationery Systems

A corporate identity and stationery system project for HorsepowerFit, showcasing the application of a cohesive brand system across custom notepads (5.5" x 8.5") and double-sided business cards (3.5" x 2"). This case study highlights my ability to translate a bold, strength-focused logo and clean typography into professional print collateral that maintains visual consistency across various physical formats.

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The HorsepowerFit logo features an 'H' cleverly integrated with barbell weights to symbolize strength, power, and the brand's core focus on sustainable fitness and gym-focused nutrition. The modern, athletic typeface combined with a bold black and red color palette creates an energetic, professional identity that resonates immediately with a fitness-driven audience.

Corporate Identity & Stationery Systems: HorsepowerFit

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Custom 5.5" x 8.5" branded notepad and double-sided 3.5" x 2" business cards showcasing the unified HorsepowerFit stationery system.