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The Bela Baía brand identity was crafted to reflect the serenity of its coastal bay location. The logo features a negative-space water wave elegantly pulled from the letter 'B,' physically connecting the brand name to the ocean. The design is rendered in a calming blue-tone palette, directly inspired by the water and sky. Beyond its literal connection to the beach, this blue color choice was intentional, as it is scientifically recognized for its relaxing properties, perfectly mirroring the peaceful, high-end hospitality experience guests enjoy at the hotel.
Letterhead paper (8.5" x 11"), double sided business card (3.5” x 2”), #10 envelope (4.125” x 9.5”)
